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business19h ago
Software engineer quit a $250,000 job to open a matcha cafe in Manhattan: 'I wanted purpose and meaning'
- Yeung left a six-figure software salary to open Matcha House in Manhattan, seeking purpose over pay.
- She opened Matcha House after researching matcha in Japan and working early shifts at Starbucks to learn operations.
- Yeung invested about $150,000 of her own money into Matcha House and aims for first-year profitability.
- She cut living costs by leaving a Manhattan studio and sharing an apartment to support the venture.
- Matcha House aims to be profitable in its first year, with early months closer to break-even.
- Yeung now prioritizes meaningful work over money, finding fulfillment in running the cafe.
- Yeung built a small team over time and reinvests profits to support staffing and operations.
- Yeung draws on personal savings and reduced expenses to fund the cafe without debt.
- Her experience reflects a broader trend of tech workers seeking purposeful entrepreneurship.
- Matcha House focuses on a limited menu to control costs and maintain quality.
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