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celebrities4h ago
'It's not about replacing voices; it's about amplifying them' — you can now use Michael Caine and Matthew McConaughey’s voices through AI, but some of the other names raise serious questions
- Celebrity voices, including Michael Caine and Matthew McConaughey, have licensed their voices to ElevenLabs for use in AI products.
- The Iconic Marketplace is described as a platform for approved projects with consent and compensation tied to celebrity voices.
- Not all iconic voices have consented, and estates or representatives may decide licensing for voices like Maya Angelou, Judy Garland, and Alan Turing.
- Living performers may gain more control via licensing, ensuring compensation and the ability to refuse projects.
- AI voice use raises fraud concerns as voice cloning grows, with 'vishing' attacks exploiting trusted voices.
- Experts warn that widely used synthesized voices could erode trust and blur reality in everyday media.
- The article frames the licensing as a step toward consent and credit, but highlights ongoing ethical concerns.
- The piece emphasizes the broader risk of relying on familiar voices for messaging that may not reflect the original speaker.
- The article highlights the need for private codes and safeguards to prevent misuse of voice models.
- TechRadar notes the need to address digital legacy and estate rights in AI voice licensing.
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