#1 out of 12
business8m ago
3 advertising stats from Meta’s record holiday ‘25 period
- Meta’s Q4 2025 ad revenue climbed 24% year over year to $58.1 billion, aided by record holiday demand.
- AI is framed as a core growth driver for 2026, with plans to accelerate AI-led transformation and even flatten some teams.
- Meta reports $10 billion run rate from its AI video generator tools in Q4, signaling strong AI monetization.
- Generative AI tools are expanding advertiser experimentation and campaign creation across Meta's platforms.
- Meta plans closer AI integration with transactions via personalized shopping agents.
- Capital expenditures are expected to rise in 2026, with AI development receiving a large share.
- Meta emphasizes AI-driven improvements to ads ranking and learning models to boost performance.
- Meta’s Generative Ads and video tools contributed to a higher spend efficiency and engagement.
- Zuckerberg frames AI investments as foundational beyond ads, signaling broader AI-led growth.
- Meta anticipates AI-led efficiency gains amid ongoing high AI-related capex.
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