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Meta beat expectations in Q4 with $22.77B earnings and $59.89B revenue, up from a year ago.
Advertising strength supported total revenue growth despite higher costs tied to AI investments.
Meta expects elevated costs in 2026 due to infrastructure and AI pay scales.
The company guided Q1 revenue of roughly $53.5–$56.5 billion, above some estimates.
Meta ended the year with about 78,865 employees, up 6% from the prior year.
Shares rose to $741.88 in after-hours trading on the earnings news.
Analyst comments credit the results to Meta’s AI-driven strategy and ad performance.
Meta plans to invest heavily in AI experts amid higher compensation costs.
The article notes Meta is among the world’s dominant media companies amid AI investments.
The report cites investor optimism about Meta’s AI-driven growth plan.

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#2 out of 2

Meta’s Q4 2025 ad revenue climbed 24% year over year to $58.1 billion, aided by record holiday demand.
AI is framed as a core growth driver for 2026, with plans to accelerate AI-led transformation and even flatten some teams.
Meta reports $10 billion run rate from its AI video generator tools in Q4, signaling strong AI monetization.
Generative AI tools are expanding advertiser experimentation and campaign creation across Meta's platforms.
Meta plans closer AI integration with transactions via personalized shopping agents.
Capital expenditures are expected to rise in 2026, with AI development receiving a large share.
Meta emphasizes AI-driven improvements to ads ranking and learning models to boost performance.
Meta’s Generative Ads and video tools contributed to a higher spend efficiency and engagement.
Zuckerberg frames AI investments as foundational beyond ads, signaling broader AI-led growth.
Meta anticipates AI-led efficiency gains amid ongoing high AI-related capex.

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