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shopping1d ago
'Surveillance pricing' law won't work
- Latest debate centers on bills that would ban surveillance pricing and limit certain targeted discounts in New York.
- Retail Council of New York State says bills would prevent discounts like emails offering extra savings for abandoned carts.
- Supporters argue electronic shelf labels improve price accuracy and reduce waste, though critics demand clear disclosures.
- Opponents claim the laws would hinder retailers’ ability to offer promotions and remain competitive.
- Officials note electronic shelf labels, criticized by some as invasive, are not equipped with cameras and do not collect personal data.
- The debate reflects a broader effort to reduce living costs while weighing the impact of modern pricing tech.
- Lawmakers are urged to reject current proposals that could restrict discounts and loyalty programs.
- The guest essay represents the viewpoint of Melissa O’Connor, president and CEO of the Retail Council of New York State.
- The piece frames price regulation as a potential drag on affordability rather than a fix.
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