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entertainment16h ago
Joy Awards Spotlights Saudi’s USD 3B Entertainment Market
- Saudi Arabia's entertainment sector is projected to reach 5.36 billion USD by 2031 under Vision 2030.
- Joy Awards are driving the digital economy and tourism growth in Saudi Arabia.
- Riyadh accounts for more than half of the entertainment market.
- Mecca and Medina benefit from Hajj and Umrah-related tourism.
- Digital entertainment and mixed reality are the fastest-growing segments.
- Box office and cinema activity remain a core revenue driver.
- Government and private investment support ongoing sector growth.
- Theme parks and family entertainment centers drive 36% of the market.
- Premium experiences and food, beverages, and retail boost profits.
- The Joy Awards contribute to international tourism and accommodation spending.
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