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celebrities1d ago
Coleen Rooney attends the launch party for her new Primark collection
- Coleen Rooney and her mother Colette attend the Primark collection launch dinner in London, marking the event for Rooney's new line.
- The event took place at The 1 Hotel Mayfair in London, with Rooney modeling multiple looks from her collection.
- Rooney described the collection 'By Coleen' as versatile, wearable pieces designed for everyday wear.
- Primark and Rooney emphasize affordability, with prices starting from £7 and availability across 16 markets.
- Mary Lucas of Primark highlighted the collaboration's ethos of affordable fashion.
- Rooney’s 'By Coleen' line is positioned as stylish yet affordable everyday wear for women on the go.
- Rooney's launch party featured a star-studded guest list including Jess Wright and Scarlett Moffatt.
- Rooney's sister-in-law and other attendees highlighted the event's fashionable energy.
- Rooney discussed her long-standing relationship with Primark and her inspiration for the collection.
- Coleen Rooney's Primark collection is described as having clean silhouettes and calm palettes.
- Rooney's collection is available to shop in-store and online from March 10 in multiple markets.
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