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entertainment1d ago
How Chanel’s Collection Design Has Changed Under Matthieu Blazy
- Chanel held its Métiers d’Art show in New York under Matthieu Blazy, marking a new era for the collection.
- Blazy reworked the show calendar and introduced upstream research teams to work ahead of prototypes.
- Chanel reported the US market as the brand’s largest and emphasized enhancing the in-store experience.
- The brand renovated its Bloomingdale’s flagship store in New York as part of ongoing retail projects.
- Chanel discussed potentially adding a men’s wear category but emphasized existing gender-fluid pieces.
- A$AP Rocky was named Chanel’s new brand ambassador and features in campaigns and films.
- Chanel linked the Métiers d’Art to broader product development, noting its role in haute couture and other lines.
- The 2024 sales for Chanel dipped 4.3% to $18.7 billion, with expectations of growth in 2025.
- Blazy’s debut collection arrived in March 2026, followed by the Métiers d’Art in May 2026, signaling momentum.
- Chanel reiterated that the Métiers d’Art emphasize craftsmanship and specialist suppliers like Lesage and Lemarié.
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