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business4h ago
This Underwear Brand Wants to Rid the World (And Your Testicles) of Microplastics
- EDN, a luxury underwear brand, is building plastic-free products and packaging to address health concerns from microplastics.
- Founders Domescek and Boucher say they spent the first year becoming experts in the science behind clothing production.
- EDN shares data on each piece, including cotton origin, milling, sewing, dyeing, and independent lab results.
- The brand markets its health-centric approach as an upgrade from traditional, plastic-heavy fabrics.
- EDN intends to ship products without plastic bags and to use certified organic cotton and natural rubber for elasticity.
- The release notes EDN’s focus on wellness, sustainability, and transparency in supply chains.
- The founders’ background links fashion credibility to healthcare concerns about microplastics and chemicals.
- EDN’s approach aligns with broader wellness-brand trends in fashion.
- EDN’s supply-chain transparency aims to reassure customers about safety from chemicals and pesticides.
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