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business1d ago
Abcul unveils new branding and identity: All Together Money
- All Together Money replaces the old branding, unveiled after the AGM in Birmingham, to boost visibility for the credit union movement.
- CEO Matt Bland said the changes aim to help the sector realise its potential and emulate successful credit union models worldwide.
- The rebrand emphasizes 'strength in numbers' and 'people not profit' within a broader multi-channel strategy.
- The All Together Money app was launched to keep members connected with news, policies, and industry peers.
- The platform includes an app store presence on Google Play offering conferences, training materials, and networking tools.
- The affiliate program seeks broad participation from supporters, suppliers, and partners of the credit union sector.
- Co-op Bank signed on as a key partner, reinforcing mutualist alignments after its 2025 acquisition.
- Emma Norledge was introduced as the apex’s new president, succeeding Paul Norgrode.
- Bland described the branding change as a way to communicate sector benefits more effectively amid economic instability.
- The article notes ongoing discussion about branding within the credit union sector, including shifts to terms like 'community bank'.
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