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business17h ago
The Brazilian Amazon gets historic new brand identity
- The Legal Amazon has its own official brand for the first time, marking a formal regional identity.
- FutureBrand São Paulo designed the living brand to unify local efforts and promote sustainable development.
- The logo reflects the region’s rivers, with cursive letterforms used for the Amazonia wordmark.
- A Feito de Amazônia seal certifies product origins to empower local makers.
- Embratur officials hope the brand boosts regional pride and economic activity while supporting conservation.
- The project involved collaboration with local artists and institutions from the nine states.
- The brand suite includes vibrant colors and graphics of flora and fauna to express the Amazon’s spirit.
- The brand aims to help the region preserve the Amazon rainforest while boosting livelihoods.
- FutureBrand’s São Paulo studio led the development of the identity.
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