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business3h ago
Car giant caught bragging about huge profit margins on new money grab
- GM aims to generate $3.1 billion in digital subscriptions this year as it expands in-car services like Super Cruise and Maps+.
- GM has about 13 million subscribers and projects rapid growth as more vehicles come equipped with in-car tech.
- Analysts say subscription revenues could outpace traditional car sales for some brands.
- Ford also began charging for features once offered for free, signaling broader industry change.
- Experts caution that customers may push back if basic features are repeatedly billed separately.
- Subscription revenue is described as potentially far larger than upfront car sales for some models.
- Industry experts say pricing bundles may expand in the next 18 to 24 months.
- Experts warn that relying on apps can frustrate users with limited connectivity.
- The Daily Mail piece notes that some features may be bundled back into prices if consumers refuse extra charges.
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