8legs: Marvel

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#1 out of 2

Marvel Rivals kicks off its Path to Doomsday with in-game clips and themed content ahead of the Avengers film release.
The update adds MCU-inspired skins for Loki and Iron Man and a new asymmetrical PvP mode.
Times Square becomes an in-game theater and photo op, letting players view highlights from the first Avengers film.
A new gallery card and exclusive in-game Gift Shop photo opportunities are included with the event.
The Path to Doomsday update runs from launch through May 28, aligning with the film's hype cycle.
Users can interact with character skins and on-screen clips, though full 'what if' reimaginings aren’t supported.
The event emphasizes cross-media engagement by pairing game content with Avengers film clips.
The update includes a new lobby map and a central hub to showcase film moments during play.
The article notes mixed feelings about rewarding players for watching movie clips instead of playing Rivals.
No Luna Snow Hulk-smashing moments are included in the current event lineup.

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#2 out of 2

The summer box office kick-off shifts to 'The Devil Wears Prada 2,' replacing a Marvel-slot in May as the season opens.
Analysts say action films’ share of domestic box office fell to 35% in 2025, the lowest since 2010.
TD Cowen's Doug Creutz notes some action titles underperform despite good reviews, hinting at a broader demand for variety.
Family and horror films are rising in popularity, offering different draws for summer audiences.
Theaters emphasize a diverse slate as key to sustaining summer revenue across genres.
Industry expects Pratt 2 to draw at least $70 million in domestic sales, signaling a strong start to summer.
Box office power for action declined despite some high-profile franchise releases in recent years.
Studios planned to release Avengers: Doomsday in the May slot but moved it to later, opening space for Prada 2.
The summer season extends through Labor Day and accounts for a large share of annual box office, roughly 40%.
Executives expect ongoing competition from anticipated releases like Spider-Man: Brand New Day and Star Wars projects.

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