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The ‘No Artificial Colors’ Label You Rely On Just Changed — Here’s What the FDA Now Allows

The FDA now allows the label 'no artificial colors' on foods with natural-source colorings, as long as there are no petroleum-based colors.
The change expands color options, including beetroot red and spirulina extract, to help replace synthetic dyes like Red 40, Yellow 5, and Blue 1.
Critics warn the policy could mislead shoppers by associating 'no artificial colors' with natural dyes even when synthetics are used.
Consumer advocates say the policy bypassed public comment and traditional regulatory channels, drawing regulatory scrutiny.
The policy change follows industry efforts to remove synthetic dyes and broader state considerations on banning artificial colors.
FDA notes the front-label claim now refers to the color source, not the absence of color itself.
In response to reformulations, states are considering bans while leading brands pledge to remove synthetic dyes by 2026–2027.
More than 20 states are reviewing or considering legislation to ban or restrict artificial dyes.
Shoppers should review ingredient lists to identify color additives, as the label alone may be misleading.

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