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sports12h ago
Missouri's Every True Tiger Brands to hire former New Mexico State AD Mario Moccia as CEO
- Missouri NIL agency Every True Tiger Brands names Mario Moccia as CEO.
- Moccia previously served as NMSU athletics director from 2015 to 2025.
- He will oversee NIL revenue-sharing and third-party deals for the agency.
- Moccia replaces Brad Larrondo, who moved to Washington State.
- Moccia has prior ties to Missouri, including an earlier role as associate AD.
- Every True Tiger Brands began in 2022 to support Missouri athletes via NIL.
- Missouri lawmakers’ NIL law supports institutional funds for athletes via a marketing body.
- Drinkwitz emphasized broader support from Fortune 500 companies in the state.
- The move follows Moccia’s departure from NMSU amid a department investigation.
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