#1 out of 4
sports1d ago
Domino’s redefines celebrity meals in social-first campaign
- Domino’s launches a social-first campaign featuring influencers to promote its Best Deal Ever.
- Influencers like Jesser and Trisha Paytas will customize pizzas for the promo.
- A landing page will enable customers to order the special meals.
- Domino’s partners with 'Friends Keep Secrets' podcast for branded moments.
- The campaign aligns with mobile ordering growth and a refreshed app and site.
- Domino’s loyalty program surpassed 37 million members at end-2025.
- The focus is on value messaging to counter economic uncertainty.
- The program broadens the 'celebrity meals' concept to include creators.
- March Madness timing ties to campaign rollout.
- Overall strategy centers on value and mobile-first engagement.
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