8legs: Malta tourism authority

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#1 out of 3

world22h ago

Malta opens a new Malta Tourism Authority office in New York City to boost U.S. market presence.
A direct JFK to Valletta flight is planned to start next June, expanding year-round access for American travelers.
Malta reports a record 2024 tourism year with 3.56 million visitors as it grows U.S. engagement.
Maltese officials say the NYC presence and direct flight will attract high-value travelers.
Malta targets a balanced mix of markets, including Europe, North America, and other regions.
MTA cites partnerships with tour operators and luxury brands as key growth drivers.
Malta promotes authentic Maltese experiences to attract high-income and adventure-seeking travelers.
New NYC office location links Malta's UN mission and Visit Malta for diplomatic collaboration.
Officials say 75-80,000 Americans and 20-30,000 Canadians currently visit Malta annually.
Malta plans to market September-to-May events to drive winter and shoulder-season travel.

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#2 out of 3

Malta boosts tourism by expanding direct flights, including a JFK to Malta route, to diversify markets.
Valletta Cruise Port set a 2024 passenger record with nearly 1 million visitors and dozens of calls.
Cruise tourism contributes about $102 million to Malta’s economy annually.
Authorities plan sustainable, high-tech upgrades to shore-to-ship infrastructure.
Malta aims to broaden routes from Asia and the Americas with visa and process simplifications.
MTA leader envisions growing long-haul connections beyond Europe.
Digital tools and AI are used to optimize campaigns and hotel operations.
The island plans to showcase authentic Maltese experiences to boost luxury year-round tourism.
Officials emphasize collaboration across ministries to improve the tourism product.
MTA plans to maintain growth by year-round strategy and evolving experiences.

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#3 out of 3

world22h ago

Malta is marketed as a premier Mediterranean destination for meetings, incentives, conferences and exhibitions.
Its location and infrastructure support easy international access for event organizers.
The Maltese Tourism Authority aims to attract global MICE business through targeted development.
Malta’s combination of history and hospitality is cited as a competitive edge for events.
Event organizers value Malta’s diverse venues and reliable local support services.

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