8legs: M6+

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#1 out of 2

Prime Video expands in France by adding M6+ with access to 30,000 hours of content across multiple channels.
Spain and RTVE strike a deal to stream RTVE channels live on Prime Video at no extra cost.
The France deal includes exclusive M6+ content as part of the package.
The new agreements follow prior news of HBO Max add-ons in Italy, Germany, and Austria.
Elisabetta Carruba, Prime Video channels head in EMEA, emphasizes growing entertainment destination status.
M6 Group aims to boost brand visibility and reach through Prime Video.
RTVE executive notes Prime Video expands access to its varied programming for Spanish viewers.
Prime Video positions itself as a consolidated entertainment hub in Spain.
Deal terms were not disclosed for the M6+ agreement.
The collaboration includes live or on-demand access to the M6+ catalog.

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#2 out of 2

Prime Video is expanding a broad partnership strategy, combining first‑party SVOD, third‑party channels, and TVOD to reach more viewers.
HBO Max will be available as a Prime Video add‑on in several European markets while existing deals expand in France, Spain, and Sweden.
The company has launched or expanded free‑to‑air channels and other partners such as M6+ and RTVE to broaden programming access.
Prime Video aims to be a content distribution platform across multiple devices and markets, driving incremental scale for partners.
Bennett says the shifts balance consumer choice with competitive pricing to preserve a consistent Prime Video experience.
The interview frames Prime Video’s strategy as a response to a changing streaming landscape beyond simple SVOD battles.
Prime Video reports strong engagement and growing use of channels as indicators of partner and customer value.
Bennett confirms expansion plans to launch Channels in new countries over the next year.
Prime Video positions itself as a dimensional marketplace, differentiating from rivals by combining services and content types.

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