8legs: Lvmh prize semi-final

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Rising Star Galib Gassanoff Is Telling Stories No One Has Told

Gassanoff prepares for AW26 Milan show while pursuing a small, craft-forward business model.
The designer partners with Georgian and Azerbaijani artisans to handcraft ensembles.
Institution collaborates with cultural institutions to fund artisan communities.
Gassanoff seeks to avoid fashion circles and stay authentic to his craft.
Gassanoff envisions made-to-measure and small-scale production as core to the brand.
The designer plans Paris showroom sales to build wholesale presence.
Gassanoff frames his work as a story-driven craft project rather than a mass-market label.
The brand’s production relies on flexible timelines due to artisanal work realities.
Gassanoff aims to build a loyal, small fan base rather than mass appeal.
AW26 marks another milestone as Institution expands press and guest access.

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