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celebrities7h ago
The VF Guide to Celebrity Brand Ambassadors: Who Who Gets Paid to Wear What—And Why it Matters
- Brand ambassadors are contracted to promote labels through campaigns, red-carpet appearances, and events.
- Ambassadors leverage social media reach to deliver earned media value for brands.
- Launchmetrics is cited as a source for the MIV metric in evaluating campaigns.
- Zendaya and Emma Stone are highlighted as prominent ambassadors for Louis Vuitton.
- Some brands use ‘friend of the house’ relationships instead of formal ambassadors.
- Some partnerships extend beyond fashion into jewelry and watch brands.
- The article lists a broad roster of brands and celebrities involved in ambassadorships.
- The piece notes the shift from muse-like relationships to formal, contractual partnerships.
- The piece discusses how EMV measures non-paid media exposure for brands.
- Chanel, Dior, Armani, and other houses are cited in relation to ambassador strategies.
- The article notes the variability in transparency across brand–celebrity partnerships.
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