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business16h ago
Warp News
- A coalition of coffee firms launches a satellite-based mapping program to identify coffee farms and nearby deforestation.
- The project starts in East Africa and aims for global coverage by 2027.
- The effort seeks to prevent misclassification of farms as forest under EU rules.
- EU deforestation rules could bar farms wrongly classified as forest from the EU market.
- The initiative uses Airbus satellite data combined with AI to map cocoa farms and identify forest loss nearby.
- Participating companies include JDE Peet's, Tchibo, and several traders.
- The system will be open for consultation with farmers, governments, and industry.
- The goal is to protect smallholders from misclassification and support sustainable market access.
- The project plans a phased rollout, starting in East Africa before expanding globally.
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