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business1d ago
LAFD Foundation says $65,000 went to celebrity PR firm
- LAFD Foundation paid $65,000 to The Lede Co. to aid communications after the Palisades fire.
- Foundation says funding filled a vacancy in the LAFD communications director role and was selected by the LAFD.
- Times reports the after-action report was altered to downplay department failures, drawing scrutiny.
- Donors and critics question whether charitable funds were used for public relations rather than equipment.
- Fire Chief Jaime Moore said he didn’t know precisely what the firm did for the department.
- The LAFD Foundation describes itself as the official nonprofit arm of the LAFD with assets of $12.3 million.
- The Times disclosed that charitable donations funded the PR work for the department.
- The LAFD’s after-action report was completed amid concerns about its reception and possible confidentiality.
- The LAFD foundation claims donor restrictions allow funding to support specific projects.
- The Times’ reporting included interviews with foundation president Liz Lin and board chair Mike Ahmar.
- The foundation emphasized transparency and the donors’ support for the department.
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