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Long Beach Baseball Club Announces Name as Long Beach Coast
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- Long Beach Coast is the official name for the city’s new pro baseball team, paired with an alter ego—the Regulators—to expand branding and appeal.
- The Coast name embraces Long Beach’s geography and mindset, connecting coastal and urban, laid-back and hustling energy.
- The Regulators alter ego nods to 1990s hip-hop roots, appearing through uniforms, events, and collaborations.
- Warren G. supports the dual-identity concept as reflecting the city’s heart and history, linking civically proud branding to Long Beach’s culture.
- Team president Ena Patel says pairing a core identity with an alter ego enables creative growth while staying rooted in Long Beach.
- Public voting shaped the name, with nearly 5,000 votes cast from across 34 states and local Long Beach locations.
- Francisco Reyes of Never Made crafted the team’s visual identity, ensuring a Long Beach-authentic look.
- City leaders framed the launch as a new source of civic pride for Long Beach as the Coast debuts in 2026.
- Tickets, merchandise, and launch events were announced ahead of Spring 2026, with online sales and a branded shop available.
- The Coast will compete in the Pioneer Baseball League, an MLB Partner League operating across the western U.S., beginning Spring 2026.
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