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shopping11h ago
The Brand Guide to Euro Summer 2026 Pop-ups
- Dior launches Dioriviera activations in 19 locations worldwide, including Europe and Asia.
- Capri hosts a Dior boat and pop-up with a gozz o boat theme by Jonathan Anderson.
- Staud expands Amalfi Coast presence with a Da Adolfo collaboration activation.
- Loewe opens a seasonal store and pop-up in Saint-Tropez featuring Paula’s Ibiza line.
- Alo activates Cannes with a 72-meter yacht, Pilates, and hotel pier presence.
- Saint-Tropez hosts PatBo pop-up and LouLou’s Ramatuelle beach club takeover.
- Armani stages a Forte dei Marmi beach club takeover and Mare pop-up.
- Dior expands in Venice with a branded motorboat and hotel partnership.
- Prada returns to Formentera with a women’s ready-to-wear and accessories pop-up.
- D Maris Bay in Turkey hosts Dior pool furniture and inflatables.
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