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entertainment15h ago
As summer opens, action movies have lost some box-office punch
- The summer box office kick-off shifts to 'The Devil Wears Prada 2,' replacing a Marvel-slot in May as the season opens.
- Analysts say action films’ share of domestic box office fell to 35% in 2025, the lowest since 2010.
- TD Cowen's Doug Creutz notes some action titles underperform despite good reviews, hinting at a broader demand for variety.
- Family and horror films are rising in popularity, offering different draws for summer audiences.
- Theaters emphasize a diverse slate as key to sustaining summer revenue across genres.
- Industry expects Pratt 2 to draw at least $70 million in domestic sales, signaling a strong start to summer.
- Box office power for action declined despite some high-profile franchise releases in recent years.
- Studios planned to release Avengers: Doomsday in the May slot but moved it to later, opening space for Prada 2.
- The summer season extends through Labor Day and accounts for a large share of annual box office, roughly 40%.
- Executives expect ongoing competition from anticipated releases like Spider-Man: Brand New Day and Star Wars projects.
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