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Move over matcha, this nostalgic Spring ingredient is 'impossible to resist'
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shopping17h ago

Move over matcha, this nostalgic Spring ingredient is 'impossible to resist'

  • UK brands roll out Cherry Blossom drinks and confections as the trend picks up pace.
  • Lindt introduces Cherry Blossom Lindor truffles to anchor the seasonal flavor.
  • Experts expect the flavor to endure beyond Sakura season due to its emotional and aesthetic appeal.
  • The trend ties to cultural associations with cherry blossoms and mono no aware.
  • Menu items across the UK, from Udon to KitKats, are incorporating Sakura flavors.
  • Experts credit visual appeal and nostalgia as drivers of the trend.
  • Marketing quotes emphasize the flavor's potential staying power in the market.
  • UK media highlights Sakura trend within the broader spring-flavor evolution.
  • The article notes several brands joining the Sakura flavor wave.
  • Sakura-flavored products span beverages, confectionery, and snacks.
  • Metro positions the trend as a notable spring culinary development in the UK.
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