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politics1d ago
Xavier Becerra supercharges governor campaign with ‘Swiss Army knife’ Gavin Newsom aide
- Becerra expands his campaign staff 35 days before California's jungle primary, hiring Newsom allies to bolster strategy.
- Lindsey Cobia and Courtni Pugh join as senior political advisers with deep ties to Newsom.
- Two firms tied to Newsom's digital efforts, Lamont Digital and Aisle 518, joined Becerra's campaign.
- Other hires include Jonathan Underland as senior communications director and Danny Fierro as organizing director.
- The campaign notes ongoing competition from Tom Steyer and Steve Hilton, aligned with Trump and facing Becerra in June.
- Polls show Becerra gaining momentum with an 11-point surge since earlier in April.
- Swalwell’s scandal and resignation shaped the campaign landscape and endorsements.
- Becerra’s team expansion includes core staff continuing from early campaign days.
- Newsom has not yet endorsed a candidate and has kept distance from the race.
- The article ties Becerra’s hiring to broader California political dynamics and fundraising.
- The article highlights the jungle primary format as a key factor in staff expansion.
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