8legs: Life time

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#1 out of 2

Life Time opens Paradise Valley, a 91,000-square-foot luxury athletic club in Phoenix, marking another expansion in the Phoenix metro.
The PV site sits within PV, a 100-plus-acre mixed-use district redeveloped by RED Development that combines dining, retail, entertainment, and gathering spaces.
The club offers a rooftop pool deck, seven pickleball courts, LifeSpa, Kids Academy, and LifeCafe as part of its fitness-and-wellness ecosystem.
Life Time Living Paradise Valley will adjoin the club as an 11-story, 327-unit residential project slated for completion in 2027.
Life Time Ocotillo in Gilbert is set to open May 4, adding a 102,000-square-foot location to the Phoenix area footprint.
PV club hours run 4 a.m.–midnight on weekdays and 5 a.m.–10 p.m. on weekends, aligning with around-the-clock wellness access.
Life Time frames the Phoenix expansion as part of a broader growth strategy, underscoring continued Phoenix market expansion.
The Life Time ecosystem combines healthy living, aging, and entertainment through clubs and events, reinforcing a holistic wellness brand.
Life Time emphasizes integrated wellness with Life Time Living residences connected to the Paradise Valley club, expanding seamless member access.
PV opening is positioned within Life Time's broader Phoenix expansion, signaling ongoing market investment beyond Paradise Valley.

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#2 out of 2

Smartwool and Life Time inked a sponsorship agreement to bring Merino wool socks, performance apparel, and brand experiences to Life Time’s network.
Smartwool will lead in-club media and event activations across Life Time’s 190 clubs in the U.S. and Canada.
Key events will feature Smartwool as an official sponsor, including Leadville Race Series and Chicago Race Series.
Smartwool becomes the official off-bike apparel sponsor for the Life Time Grand Prix.
Smartwool supports Life Time’s 30 Strong Challenge with gifts and program content integration.
Life Time operates 190 athletic country clubs and hosts numerous iconic events across the U.S. and Canada.
Smartwool is a division of VF Outdoor, under VF Corporation, focusing on Merino wool socks and apparel.
The partnership integrates in-club media, event activations, and Life Time’s endurance-focused initiatives.
Life Time emphasizes a holistic health approach with a range of athletic and wellness offerings.
The sponsor collaboration targets health-conscious consumers through live events and experiences.

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