8legs: Liberty

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The Times highlights luxury advent calendars that go beyond chocolates with items like full-sized candles and exclusive serums.
The feature traces advent calendars back to 19th-century Germany and notes their luxury upgrade over time.
Brands from Daylesford to Augustinus Bader and retailers like Liberty and Harvey Nichols are offering luxury calendars this year.
The article suggests the trend aims to make daily December feel festive through premium offerings.
A Times Luxury video gives viewers a inside look at the year’s favourite luxury calendars.
Related pieces cover Christmas 2025 luxury calendars and beauty advent calendars for an expanded guide.
The piece is part of Times Luxury’s coverage of seasonal gift and beauty trends.

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#2 out of 2100.00%

Bloomingdale’s leans into immersive holiday experiences, pairing Burberry with cross-brand activations to deepen loyalty.
Nordstrom focuses on in-store gifting zones and affordable options to drive discovery and margins.
Selfridges debuts a Disney collaboration, using iconic windows and a bright yellow bag revamp for the holidays.
Harrods doubles down on storytelling with exclusive collaborations and experiential windows.
Liberty London marks its 150th anniversary with The Making of Christmas, emphasizing artistry and craftsmanship.
Brown Thomas rolls out This is Christmas and Inner Circle to deepen loyalty with exclusive drops.
Stores aim to blend digital and physical experiences to sustain relevance and discovery.
Selfridges and Disney collaboration is two years in the making for a major Christmas strategy.
Harrods moves toward tactile, elegant experiences with exclusive brand activations.
The coverage emphasizes exclusivity and craftsmanship across major luxury and department stores.

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