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#1
Lego Smart Brick teardown just revealed all the secrets of Lego's latest innovation — and there's a lot of them
#1 out of 2

Lego Smart Brick teardown just revealed all the secrets of Lego's latest innovation — and there's a lot of them

  • Lego's Smart Brick teardown reveals a compact system with a synthesizer, color sensors, and wireless charging inside a brick-sized package.
  • The teardown explains a BrickNet Bluetooth Low Energy mesh network enabling multi-device interaction with the Smart Brick.
  • Lego states the microphone inside the brick is not yet active but could be activated in a future update with user consent.
  • Price and accessibility are potential drawbacks, as the Smart Brick and related sets are considered expensive.
  • The teardown emphasizes the tech focus over display, noting Lego’s toy emphasis and play over screens or apps.
  • A follow-up piece discusses JerryRigEverything’s teardown of the Brick in a detailed video.
  • Tom's Guide positions the Lego Smart Brick within CES 2026 context and broader product ecosystem.
  • The article notes ongoing debate among adult Lego fans about the Smart Brick’s concept and price.
  • The piece highlights consumer concerns about ongoing data and microphone use in connected toys.
  • The article mentions that Lego's approach relies more on tactile play than digital interfaces.
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#2
Lego keeps beating the toy industry. Its secret weapon is not what you'd expect
#2 out of 2
business9h ago

Lego keeps beating the toy industry. Its secret weapon is not what you'd expect

  • Lego reports 2025 revenue up 12% to 83.5 billion Danish kroner, with operating profit rising 18%.
  • Lego credits a broad product mix and licensed lines for its consumer sales surging 16% in 2025.
  • Efficiency in its supply chain lets Lego tailor production by region and reduce costs.
  • New factories in Hungary and Vietnam support regional demand and a planned Virginia facility in 2027.
  • Lego continues portfolio expansion with 860+ sets last year and plans for more in 2026.
  • Partnerships like Epic Games help bring Lego into the digital space.
  • Adults now form a significant portion of Lego sales, part of the 'kidult' trend.
  • Lego is tapping franchises like Formula One and The Lord of the Rings in 2026.
  • CEO Christianen sees continued growth momentum into 2026, albeit at a moderated pace.
  • Lego positions itself to resist trade disruptions with regional factories.
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