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business1d ago
Hey, real estate brokers: AI is not ‘coming soon,’ it’s already here
- AI is here in commercial real estate and will boost broker productivity through data analysis and rapid drafting.
- Buchanan says AI will follow a path similar to earlier tech adoptions like email and CRM systems.
- The key takeaway is that artificial intelligence elevates organized, curious, and disciplined brokers.
- Time is leverage in brokerage, and AI helps convert hours into strategic thinking.
- The article situates AI adoption within a broader trend of using technology to build trust and efficiency in CRE.
- The author reports from Austin and frames the real estate AI discussion around execution, negotiation, and market knowledge.
- Buchanan insists AI will not replace judgment or human experience, only augment it.
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