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Treasure the emotional connections to the clothes you have and style could be a whole lot more sustainable
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Treasure the emotional connections to the clothes you have and style could be a whole lot more sustainable

  • The article argues that emotional value in fashion can encourage longer garment lifespans and slower consumer cycles.
  • Welcome to Our Wardrobe studies show people keep items for memories and personal meaning, not just trends.
  • Experts like Jonathan Chapman describe fashion as a search for meaning, beyond material value.
  • The piece links emotional durability with policy ideas, suggesting regulations could reward longer-lasting clothes.
  • The article highlights ‘radical mending’ as a Fashion Revolution principle encouraging repair over disposal.
  • Inherited or custom-made garments are identified as the most enduring, resisting fast-fashion cycles.
  • The piece cites a shift toward designing clothing to be emotionally durable, not just long-lasting.
  • The article connects EU fast fashion laws with shifts in consumer behavior and manufacturer responsibility.
  • The author shares personal memories linked to items, illustrating how garments become ‘portals’ to self rediscovery.
  • The piece argues that reflection on cherished clothing can slow fashion consumption.
  • The article notes the association between personal memory and attachment to outfits worn at milestone moments.
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