8legs: Laura okmin

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She was an NFL sideline reporter. Now she helps NFL coaches find their blind spots

Okmin shifted from reporting to coaching work, applying her blind-spot method to NFL leaders.
Her first major project with Dan Quinn evolved into a career path in coaching development.
Okmin now works with coaches to compile 40–50 sources for feedback over 6–8 weeks.
The process often begins with interviews that include the coach’s spouse, then expands to a long, structured report.
Coaching leaders cite the benefit of identifying blind spots to improve leadership and staff fit.
The work has grown beyond one-off projects to a broader, ongoing role within NFL teams.
Okmin emphasizes that coaches rarely see the impact of their own blind spots on leadership.
The approach has been described as emotionally taxing but ultimately transformative for coaches.
Okmin’s method has become a template used by coaches to improve personal and team performance.
The department of leadership and development for teams has grown as a result of Okmin’s work.

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