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business1d ago
Sony Reportedly Testing Dynamic Pricing on the PlayStation Store - IGN
- Sony is reportedly testing dynamic pricing on the PlayStation Store with an A/B system that shows different prices to different users.
- The test has been active since November 2025 and affects over 150 games in 68 territories.
- Prices shown during the test include personalized discounts, with some offers up to 12.5% off.
- Sony reportedly restricts the test to regions outside the US and Japan due to regulatory and sensitivity concerns.
- The report also notes potential broader implications for Sony’s strategy as it explores pricing and market response.
- PSPrices is cited as the source for spotting the pricing experiment through regional price tracking.
- The article places the dynamic pricing discussion in the context of previous pricing debates in entertainment markets.
- Reported games include big Sony-published titles like God of War and Spider-Man, plus other titles in the test.
- The article notes that the US and Japan were excluded due to market sensitivity and regulatory concerns.
- Sony’s broader evolution includes pushing PC releases and potential PS6 timing amid global chip and AI pressures.
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