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politics11h ago
Why Are Politicians Swearing More?
- UC San Diego researchers say political swearing is rising due to changing cultural norms and greater exposure to informal language.
- Voters often interpret profanity as authenticity and emotion from politicians.
- The practice is not limited to informal settings but appears in speeches and ads as well.
- Women and minority politicians often face harsher judgments for using profanity.
- The idea of a 'home style' suggests profanity can signal a politician is 'one of you'.
- Swearing may land as authentic when aligned with a politician’s established persona and anger at a real target.
- The research shows context determines whether profanity helps or harms a politician.
- Media changes and social platforms have democratized access to informal language.
- The study traces a trend of profanity in political tweets since 2014 and beyond.
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