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politics17h ago
Panicked Trump Team Tears Up ICE Barbie’s Tactics After Backlash
- The White House is distancing itself from Kristi Noem's over-the-top ICE messaging and memes.
- Axios reports officials say cooler-headed leadership is changing the administration’s messaging on immigration.
- The administration reportedly moved to replace Noem’s on-the-ground enforcement role with other officials.
- Officials say enforcement policy remains, but messaging will be highlighted differently on social media.
- White House border czar Tom Homan is reassigned to lead on-the-ground enforcement changes in Minneapolis.
- The backlash intensified after a Minneapolis shooting involving federal agents raised optics concerns.
- Kristi Noem frequently used anti-immigration photo ops and ‘ICE Barbie’ branding during her tenure.
- Noem was fired from DHS and replaced by a new, made-up role for a broader messaging shift.
- The Daily Beast is seeking comment from the White House and DHS on the evolving messaging approach.
- Axios reports indicate a broader strategy to move away from aggressive ICE visuals toward a calmer messaging tone.
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