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shopping15h ago
Brits swap jeans for gym gear - the rise of the workout wardrobe
- A Primark survey shows 46% of Brits feel more confident in workout gear than other outfits, signaling a shift toward activewear as everyday wear.
- The study finds 63% now wear activewear beyond workouts, including running errands and social activities.
- About 23% wear activewear almost every day for non-fitness occasions, such as theatre or office.
- Wellness-focused social life influences plans, with 47% saying wellness drives more social activities.
- Primark’s new Performance collection aims to blend style with fabric technology at affordable prices.
- Rita Ora and Krept front the NEW Performance collection for Primark.
- A Primark spokesperson highlights versatility from workouts to workwear, at accessible prices.
- Primark announced PI-LATTES by Primark, a Pilates-inspired pop-up in London offering a free activewear item with a coffee.
- Pop-up location for PI-LATTES is Kachette in London, January 21, 11am–5pm.
- The Daily Star covers the Primark initiative and its focus on affordable, versatile activewear.
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