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What a viral chive post reveals about Reddit’s emerging marketing potential

Philadelphia cream cheese ran a paid Reddit ad that captured a rising trend on the site.
The campaign illustrates Reddit’s potential as a marketing platform for trend-based content.
The trend identification and campaign execution underscore a shift in how brands engage Reddit communities.
Ad Age highlights 2025 as a year with notable marketing momentum on Reddit.
The report emphasizes comedy and community-building as part of modern brand strategy on Reddit.
The piece frames Reddit trend-spotting as an early signal for campaign opportunities.
Garett Sloane’s report ties trend-aware advertising to measurable content performance.
PhiladelphiaCream Cheese’s case is highlighted as a reference for future Reddit campaigns.
The Ad Age piece situates Reddit trend activity as a valuable signal for marketers.

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