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sports5h ago
AT&T Taps Kirk Herbstreit for ‘Clutch Calls’ Promotion During College Football Playoffs
- AT&T launches 'Clutch Calls' promo featuring Kirk Herbstreit to engage college football fans during the playoff period.
- The campaign invites fans to send messages to players, with some featured on social media.
- Herbstreit emphasizes athletes' busy schedules and the importance of staying connected with family and friends.
- AT&T has a history of experimenting with new forms of reaching consumers, including 'microcontent' and Campus events.
- Herbstreit frequently engages with college audiences on campus for ESPN's College GameDay.
- AT&T aims to blend traditional and digital media in its promotion strategy.
- The promotion occurs as Miami's Hurricanes play Indiana's Hoosiers, heightening visibility.
- AT&T's campaign follows a pattern of media-integrated marketing across platforms.
- The piece notes Herbstreit's role as a national media figure and potential for brand amplification.
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