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entertainment1d ago
Flix Brewhouse Buys Four Alamo Drafthouse Franchisee Locations in Texas (EXCLUSIVE)
Variety.com and 1 more
- Flix Brewhouse expands its Texas footprint by acquiring four Alamo Drafthouse locations, increasing local presence from 11 to 15 theaters.
- The four venues stretch from El Paso to Katy, marking a broader Texas cluster under Flix Brewhouse ownership.
- Flix Brewhouse will take ownership and operate Montecillo in West El Paso, East El Paso, LaCenterra in Katy, and Lubbock.
- The move grows Flix Brewhouse’s national footprint and signals scale-driven, multi-state expansion strategy.
- CEO Chance Robertson frames the acquisition as a natural extension of Flix Brewhouse’s identity and goals.
- The cinemas will briefly close for rebranding and reopen February 23 with new titles aligned to Flix Brewhouse programming.
- The deal reinforces a guests-first, community-focused approach as Flix Brewhouse expands in Texas.
- Triple Tap Ventures exits the dine-in cinema space as part of the transition to Flix Brewhouse ownership.
- Flix Brewhouse emphasizes its craft beer menu and full-service kitchen as part of the upgraded dine-in cinema experience.
- The acquisition aligns with industry shifts toward evolving exhibition concepts and strategic growth.
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