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business1d ago
New York’s Algorithmic Pricing Law: What It Does And Why It Matters
- New York’s algorithmic pricing law requires visible disclosures when personal data informs price setting.
- The law labels personalized pricing and allows penalties up to $1,000 per violation.
- The measure aims to shed light on pricing practices and protect consumers from opaque discounts.
- Federal challenges followed the law, with a judge upholding its constitutionality in 2025.
- The law may influence other states as lawmakers consider similar disclosures or bans.
- The National Retail Federation challenged the law as impinging on free speech.
- The law excludes some uses of personal data, leaving some pricing opaque.
- Enforcement could lead to self-regulation or lobbying for softer rules if penalties rise.
- Experts note the law could alter ecommerce pricing structures if widely adopted.
- The article frames regulatory action as a potential blueprint for nationwide standards.
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