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technology16h ago
Instagram and TikTok are using your content to sell junk
- Instagram has begun testing a 'Shop the look' feature that adds product links to influencer posts without their consent.
- The Verge reports followers are redirected to lookalike items rather than the exact products the creators promote.
- Meta says the test is limited and explores changes, including different labels for the feature.
- TikTok is also conducting an automatic 'Find similar' feature that suggests sale items using AI.
- The Verge highlights concerns about consent, opt-out options, and potential impact on influencer income.
- Experts warn that ordinary users could become ads targets as recommender algorithms repurpose content for commerce.
- The report compares the trend to TikTok’s earlier 'Find similar' tests and notes broader shifts in the creator economy.
- The Verge frames this as a Monkey’s Paw moment: everyone becomes an influencer through algorithms.
- The reports note ongoing testing and feedback collection as platforms refine labeling and user experience.
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