8legs: Joseph owen jr.

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Inside the access-driven world of NBA players’ personal photographers

Exclusively embedded photographers accompany players like Jalen Williams, creating intimate behind-the-scenes content.
Access and trust are key as photographers gain informal salaries and housing arrangements with players.
Personal photographers often document years of a player's career, building long-term, trust-based relationships.
Photographers like Merix Alexander, Cameron Look, and Nick Ramos diversify into long-form and brand-building content.
The rise of personal photographers reflects NBA players' growing emphasis on online branding and storytelling.
Look’s work with the James and O’Neal families shows photographers often cover private family moments as part of the brand.
Ramos built a career through long-form YouTube series and live filming of high school to pro athletes.
Photographers balance discretion and access, avoiding leaks of strategic plans or injuries.
The field has evolved into a multi-million-dollar business with brand studios and agents.
Owen’s living arrangement with Williams began during a move to Oklahoma City to support the Thunder and Williams’ career.

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