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entertainment21h ago
People Are Drinking Less Than Ever. What's Country Music to Do?
- The article investigates how a drop in overall drinking could reshape whiskey brands tied to country stars.
- Whiskey producers paused production amid oversupply, complicating branding efforts for Nashville artists.
- Artists acknowledge whiskey remains central, with stars saying it’s unlikely to disappear from country songs.
- Some industry voices compare current trends to past shifts toward other drinks, noting cyclical norms.
- Songwriters emphasize staying true to the lyric, whether it involves drinking or other themes.
- The piece features industry figures like Ryan Gill and Midland’s Cameron Duddy discussing branding decisions.
- Gen Z’s changing habits are cited as a factor influencing alcohol trends in the music world.
- Willie Nelson’s cannabis beverage venture is used to illustrate broader shifts in the market.
- The article notes that whiskey branding remains powerful in campaigns such as Super Bowl ads.
- The piece includes multiple perspectives on whether whiskey lyrics will persist as trends evolve.
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