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#1 out of 1562.0 est. views
entertainment5h ago
They're Making a Movie About What?!?!
- Rakia Media and Crystal City Entertainment have acquired Chia Pet film and TV rights from Ad Populum.
- The goal is to develop animated movies or TV shows based on the Chia Pet IP.
- Producers include Adam Jay Epstein, Ari Daniel Pinchot, and Jonathan Rubenstein, who secured the rights for Rakia Media.
- Executive statements emphasize growing the Chia Pet brand while exploring future potential.
- Chia Pet has remained a recognizable icon in pop culture, according to Ad Populum's CEO Joel Weinshanker.
- The announcement raises questions about how Chia Pet’s world could be represented onscreen.
- Publishers note that the Chia Pet adaptation follows a trend of licensing brands for broader media.
- The rights are currently held by Ad Populum, a company with diverse brand holdings.
- Industry observers are watching to see how Chia Pet could translate to mass entertainment.
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