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business1d ago
Apple’s latest acquisition further confirms a new priority for the company - 9to5Mac
- Apple’s EU filing reveals a recent, undisclosed acquisition tied to its Creator Studio strategy.
- Apple hired Color.io’s founder Jonathan Ochmann after the acquisition.
- Color.io offers a renowned color workflow with film-like features for creators online.
- The acquisition aligns with Apple’s ongoing strategy to bolster Creator Studio tools.
- Previous Apple moves include MotionVFX and Pixelmator, tied to Creator Studio development.
- Creator Studio remains a priority for ongoing Apple revenue and ecosystem growth.
- The EU update served as the source of the undisclosed acquisition details.
- Color.io has over 200,000 creator users and emphasizes film-like color science.
- Apple Creator Studio could integrate Color.io tools into Pro apps or Camera app in future.
- Apple’s Creator Studio breadth signals ongoing investment in professional creator tools.
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