#1
#1 out of 1
business19h ago
I started roasting private equity bros as a joke. Now, I've turned it into a $1 million business.
- Hilbrant reveals he earned over $1 million in the last year from PE Guy business activities.
- His revenue comes from brand deals, Cameo, and in-person appearances at finance events.
- Hilbrant manages himself and uses tools like ChatGPT for admin tasks, resisting full agency management.
- Cameo and personal videos are a significant income source alongside brand partnerships.
- The character's growth includes live events, merch, and paid social content.
- Hilbrant prioritizes authenticity and voice, resisting scripting and complete AI-driven creation.
- The profile notes a pivot from fitness to a broader business venture around the PE Guy character.
- Private equity remains a topic, but accounts for about a fifth of the content.
- Hilbrant's business philosophy centers on autonomy and networking over pure profit.
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