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Joel Embiid Debuts His First Signature Skechers Basketball Shoe

Embiid unveiled his first signature basketball shoe with Skechers, named the JE 1, amid a double overtime loss to the Hawks.
Skechers teased the JE 1 on social media ahead of an official December 4 announcement.
Skechers plans multiple JE 1 colorways, including a white/black/red/gold option to match Sixers uniforms.
Embiid’s footwear journey includes previous deals with Adidas and Under Armour before Skechers.
Embiid has worn Skechers SKX Float on the court and appeared in brand advertisements off the court.
The announcement followed Skechers’ celebration of Embiid’s Olympic gold medal performance with a SKX Float colorway.
Other Skechers athletes include NBA players and WNBA players, expanding the brand’s basketball appeal.
Sports Illustrated’s Kicks On SI will continue coverage of sneakers and footwear news related to Embiid’s JE 1.
Pat Benson reports on Embiid’s signature shoe and related NBA footwear news for Kicks On SI.
The story integrates social media teasers, official announcements, and colorway plans to build hype for JE 1.
The game setting involved Embiid and the 76ers losing to the Hawks, but the footwear milestone stood out.

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