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technology23h ago
Joanna Stern Joins NBC News as Chief Technology Analyst, Will Also Run Her Own Creator Venture
Variety.com and 2 more
- NBC News names Joanna Stern as Chief Tech Analyst and Contributing Correspondent, signaling a deepened collaboration with Stern as she pursues an independent media venture.
- NBC will develop exclusive content formats and a cross-platform series with Stern, including AI in America, underscoring a creator-driven expansion.
- The collaboration is framed as a new model of working with independent journalists to broaden engagement and reach across NBC platforms and subscriptions.
- Stern will appear on NBC's Today show in her new role as part of NBC's creator-focused strategy rollout.
- NBC emphasizes diversifying premium content via partnerships with high-profile independent voices to broaden reach and engagement.
- Stern's background as an Emmy-winning technology journalist with WSJ and The Verge reinforces the credibility of NBC's tech and AI coverage ambitions.
- NBC's memo notes Stern was inspired to deepen collaboration due to NBC News's reach and platform scale delivering trusted journalism to millions daily.
- Stern's independent media venture will continue alongside NBC duties, reflecting NBC's creator-driven premium content model.
- NBC intends Stern's work to meaningfully expand and strengthen coverage of consumer tech, AI, and emerging technologies across platforms.
- The Hollywood Reporter frames Blumenstein's memo as a catalyst for integrating Stern into NBC's broader streaming and premium content ambitions.
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