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technology1d ago
Meta Hires Snapchat’s Creator Connector in Wearables Push (Exclusive)
- Meta hires Jim Shepherd from Snap as director of content and creator partnerships for wearables.
- Shepherd was previously Snap Inc.’s senior director of content partnerships overseeing creator and talent relationships.
- Meta aims to expand its wearables business with new glasses and AI integration.
- The move follows Meta’s broader push into creator partnerships across platforms.
- Wearables are viewed as the next frontier for social content and interactivity.
- Meta’s Ray-Ban line and Oakley glasses are part of the wearable expansion.
- The hire signals Meta’s emphasis on leveraging creator networks for device adoption.
- Shepherd’s role centers on content and creator partnerships for Meta’s wearables strategy.
- The article notes Meta’s ongoing expansion into AI-enabled wearables and displays.
- The Hollywood Reporter published the exclusive hire details.
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